BRAND IDENTITY
Your brand is more than a logo — it’s a whole vibe. I design bold, attention-grabbing identities with color palettes, and typography that speaks volumes to visuals that turn heads. Whether it’s a fresh launch or a much-needed glow-up, I’ll help your brand stand out and stick (in the fun way).
A Milwaukee-based juice bar needed a cohesive brand and marketing strategy to stand out. With a DIY logo and limited budget, they lacked consistency and struggled to attract partnerships.
We conducted market research, refined their brand voice, and designed business cards, sell sheets, and menus that resonated with both businesses and juice lovers. A sleek, dual-purpose website streamlined orders and boosted engagement, while a label refresh highlighted juice benefits, strengthening brand recognition. As a result, they secured more wholesale partnerships, saw improved website retention and online orders, and expanded their retail presence.
This project shows how smart, strategic design can make a big impact—even on a budget.
Client
Juiced!
Creative
Pricing guide
Packaging
Poster design
Business card
Website
Tools
Photoshop
Illustrator
Figma
Audio Visual Entertainment
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BRAND STRATEGY: Brand Refresh, Style Guide, Illustrator
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COLLATERAL: Letterhead, Business Cards, Envelope, Illustrator
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MAGAZINE ADS: InDesign, Photoshop
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WEBSITE DESIGN: Figma, Photoshop, Ilustrator
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SELL SHEETS: Sell Sheet, Photoshop, InDesign
Beef University
Beef University is JBS’s annual platform for sharing industry insights and showcasing innovation. Each year, the brand is reimagined to reflect the conference’s location and unique experience. For the Fort Collins event, I drew inspiration from the iconic Horsetooth Mountain to ground the visuals in local identity.
The design system—centered around the mountain’s silhouette—guided everything from signage and PowerPoint templates to detailed scheduling booklets. When unexpected venue changes altered traffic flow, I adapted the design to improve wayfinding and attendee experience.
The result was a cohesive, location-specific brand that helped attendees feel oriented and engaged while reinforcing JBS’s forward-thinking reputation.
Client
JBS Foods
Creative
Illustrator
PowerPoint