BRAND IDENTITY

Your brand is more than a logo — it’s a whole vibe.

A Milwaukee-based juice bar needed a cohesive brand and marketing strategy to stand out. With a DIY logo and limited budget, they lacked consistency and struggled to attract partnerships.

We conducted market research, refined their brand voice, and designed business cards, sell sheets, and menus that resonated with both businesses and juice lovers. A sleek, dual-purpose website streamlined orders and boosted engagement, while a label refresh highlighted juice benefits, strengthening brand recognition. As a result, they secured more wholesale partnerships, saw improved website retention and online orders, and expanded their retail presence.

This project shows how smart, strategic design can make a big impact—even on a budget.

Client
Juiced!

Creative
Pricing guide
Packaging
Poster design
Business card
Website

Tools
Photoshop
Illustrator
Figma

Beef University

Beef University is JBS’s annual platform for sharing industry insights and showcasing innovation. Each year, the brand is reimagined to reflect the conference’s location and unique experience. For the Fort Collins event, I drew inspiration from the iconic Horsetooth Mountain to ground the visuals in local identity.

The design system—centered around the mountain’s silhouette—guided everything from signage and PowerPoint templates to detailed scheduling booklets. When unexpected venue changes altered traffic flow, I adapted the design to improve wayfinding and attendee experience.

The result was a cohesive, location-specific brand that helped attendees feel oriented and engaged while reinforcing JBS’s forward-thinking reputation.

Client
JBS Foods

Creative
Illustrator
PowerPoint

There’s a story behind what you do, and you’re ready to share it with the world.

Titan Conveyors needed to stand out to manufacturing decision-makers who can’t afford downtime. Our solution was to create a bold, dimensional mailer that landed on the desks of Applications and Robotics Engineers with a clear promise—custom conveyors in as little as eight weeks.

What started as a one mailer, turned into a complete rebrand. Then, we created a suite of branded collateral, from stationery to pens, that gave Titan a polished and reliable look to match their fast and dependable product. Together, the campaigns kept Titan’s message moving just as smoothly as their conveyors.

Client
Titan Conveyor

Creative
3D Mailer
Corporate ID
Note Card & Envelope
Notepaper

Tools
Illustrator
InDesign
Photoshop