CHALLENGE

Turning dense data into a design that clicks was a challenge I accepted. It started when a global brand reached out to collaborate on both paid and owned media. We strategized on creating long-form eBooks, infographics, and Google Display Ads. The challenge? Designing multiple quick-turn eBooks while making sure dense content stayed engaging and easy to digest.

SOLUTION

My solution was to create a clean, flexible design system that worked across channels, balancing bold, eye-catching graphics for eBooks with layouts that broke up large sections of copy that could easily be repurposed into infographics for an extra layer of visibility.