Service Choice
Two Months Free. Zero Fine Print Fatigue.
CHALLENGE
Nobody wakes up excited to talk about appliance protection plans. But everyone has a story about the day the fridge quit, the washer walked off the job, or the furnace picked the coldest night of the year to retire. ServiceChoice needed to reach Minnesota homeowners and renters, from city blocks to rural roads, and explain the Silver plan simply enough to act on, with the goal of driving sign-ups.
SOLUTION
We skipped the clever tagline and let the offer do the talking: get 2 months free. It's a simple, no-brainer hook that cuts through the noise and gives people a reason to act right now. Kitchen and laundry appliances set the scene, because that's where the "oh no" moments live, and every touchpoint led with the same clear offer.
RESULTS
Across paid, social, radio, and out-of-home, one clear offer kept the message consistent and easy to act on, helping ServiceChoice show up where Minnesotans were already looking (and worrying). Proof that a simple, generous offer can do the heavy lifting, even for a repair plan.
“Thank you so much for your flawless execution on all things energy! I love working with you on these clients.”
CREATIVE
Paid Media
Social Media
Digital Radio
Outdoor Creative
TOOLS
Canva
Illustrator
Photoshop
InDesign