Element Creative
Stop the Scroll. Start Guessing.
CHALLENGE
Social content is easy to ignore—especially when it all starts to look the same. The goal was to create something playful and unexpected that would grab attention in-feed and keep people coming back week after week.
SOLUTION
Cheese or Font was born, a 10-week Facebook series that turned illustration into a game. Each post asked a simple question: is it a cheese or a font? The visuals were bold, quirky, and designed to spark curiosity at a glance … making it easy (and fun) for people to engage, comment, and share. Every piece leaned into personality, using design as the hook to drive interaction.
RESULTS
Even though most of the engagement came from employees, the campaign consistently boosted engagement, with users stopping to guess and comment. What started as a simple concept turned into a scroll-stopping series that built connection, encouraged repeat interaction, and showed how smart, playful design can bring a brand to life.
CREATIVE
Social Media
TOOLS
Illustrator
