1855 Black Angus Beef
AWARENESS ON LINKEDIN
CHALLENGE
1855 Black Angus Beef needed to strengthen brand awareness among foodservice distributors and chefs while creating a clear path to product trial.
SOLUTION
A conversion-driven digital campaign was developed featuring short-form video content, awareness and retargeting ads, and carousel creative. Each touchpoint directed users to a streamlined LinkedIn lead form promoting a 1855 Black Angus Beef tasting experience.
RESULTS
The campaign generated early traction and lead activity, demonstrating interest in the offer. The tasting event was cancelled prior to completion, limiting full-funnel results.
CREATIVE
Static and Animated Social Graphics
TOOLS
Figma
After Effects
Photoshop
