CHALLENGE

The DBS website needed a visual refresh. While the content was solid, the overall experience didn’t fully reflect the strength of the brand. The goal was to audit the site, find opportunities to improve consistency and usability, and start bringing updated brand standards into the digital space.

SOLUTION

I audited the site to identify where the experience felt inconsistent across layout, typography, imagery, and UI. From there, I created a mood board to define a clearer visual direction for DBS, shaping everything from headline and copy styling to photography and button design. The goal was to bring more consistency and intention to the site while aligning it with updated brand standards.