Fresh-Lock
WHO SAYS B2B HAS TO BE BORING-2-BORING?
CHALLENGE
Sales conversations don’t happen at desks. Fresh-Lock’s team needed a way to access product info on the fly—whether they were at a trade show booth or mid-conversation with a client.
SOLUTION
I created a mobile app that delivers the right information at the right moment. Built from their existing visual language, the UI feels familiar but works harder—streamlining navigation and making key details easy to surface in real time.
RESULTS
While designing the app, I spotted a gap: people needed a fast way to learn it. So I created a visual quick-start guide, complete with hotspot callouts, turning the app into something the team could pick up and use immediately.
CREATIVE
App Manual
UX App Design
TOOLS
Photoshop
InDesign

