EPIC SPECIALTY BENEFITS
LEAD GEN … THE FUN SIDE OF B2B
CHALLENGE
When Epic decided to launch their dental program in Wisconsin, they needed a way to help their sales team capture the attention of HR departments. The kicker? They only wanted 10.
SOLUTION
A playful, regionally resonant campaign centered around one of Wisconsin’s favorite summer activities: barbecue. Collaborating closely with a cross-functional team, we developed the “Missing Ingredient” goodie box, an engaging B2B mailer designed to spark curiosity and open doors. The kit included custom-branded spices, a playful spatula, a table tent, and an informative sell sheet—all crafted to balance Epic’s established brand standards with fresh creative energy.
RESULTS
The result was a memorable, on-brand, on-budget, leave behind piece, packed with tasty information. It gave their sales team the tools to make dental coverage a more flavorful conversation and helped keep the door open for the dreaded follow-up call.
CREATIVE
B2B Promotional Sales Kit
TOOLS
inDesign
Photoshop
Illustrator
